Seeking Significance
When we reflect upon our lives and the impact on others and the world, we would like the final summation to look more like Half Dome in Yosemite National Park than a sandcastle waiting for the next tide. Income and assets are excellent measures of success, but beyond the satisfaction derived from the sense of accomplishment in a job well done, they do not usually provide the sense of significance we seek. We view wealth management as a means toward the greater purpose of living a life of significance.
The book Half Time by Bob Buford addresses changing our life’s game plan from seeking success to striving for significance. The author observes that “people are at their largest, their most noble and virtuous, when they are given over to a cause, something larger than themselves.”
Whether that cause is as basic as helping our children and grandchildren or as broad as making an impact on eternal issues, it is in our own personal causes that we experience the significance we seek. By working with our clients to put in place the plans, principles, and practices that seek to help continue their financial success, we help them achieve the freedom to focus on their larger purpose.